Campaigns — SignatureHQ Help

Overview

Campaigns let you temporarily inject a banner image into employee email signatures to promote events, product launches, or offers. A campaign runs for a defined date range — when it ends, the banner is automatically removed and the original signature is restored.

Campaigns list — active and upcoming campaigns with status badges

Creating a campaign

1Go to Campaigns → New Campaign.
2Give the campaign a name and add a banner image (see Banner options below).
3Optionally add a Click URL — when recipients click the banner in Gmail, they'll be sent to this URL.
4Set the targeting (who receives the campaign banner) and schedule (start and end dates).
5Click Create Campaign. If the start date is today or has passed, the campaign activates immediately.

Banner image options:

Upload — browse for a PNG, JPG, GIF, WebP, or SVG. Recommended size: 600×120px.
Design in Canva — opens the Canva editor inline (requires Canva connected in Settings → Integrations).
Generate with AI — describe the image and Gemini generates a banner automatically.

Targeting

Campaigns support three targeting modes — you can combine them:

Individual users

Target specific employees by name or email.

Custom Groups

Target all members of one or more Custom Groups.

Assignments

Target all users covered by a specific signature assignment — e.g. everyone in the /Sales OU.

Info

If no targeting is selected, the campaign applies to all users who have an active signature assignment.

Scheduling

Set a Start date and optional End date. SignatureHQ runs the campaign activation job automatically:

On start: banner is injected into all targeted users' signatures and deployed to Gmail
On end: banner is removed and original signatures are redeployed

Warning

Campaign changes (editing an active campaign) trigger a redeployment to all affected users. Avoid editing active campaigns during peak hours.

Analytics

Open a campaign and click the Analytics tab to see:

Impressions — number of times the campaign banner was displayed in a sent email (tracked via a 1×1 pixel)
Clicks — number of times recipients clicked the banner (requires a Click URL)
CTR — click-through rate (clicks ÷ impressions)
Daily trend chart — impressions and clicks over the campaign period

Campaign analytics — daily impressions and clicks trend chart

Info

Tracking is privacy-preserving: IP addresses are SHA-256 hashed and never stored in plain text.